Mission and history

About Us

Mission and Vision

PEDS is an advocacy group committed to making the Atlanta region safe and accessible for everyone who walks.

Imagine metro Atlanta as a place where children walk to school, the elderly cross the street without fear, streets are designed for people as well as cars and where neighbors enjoy chance encounters on sidewalks, at parks and in street cafes. PEDS is dedicated to promoting this vision.


When PEDS was founded in 1996, pedestrians were not on Atlanta’s radar screen. Speeding drivers put kids at risk. And few drivers stopped for pedestrians in crosswalks.

Sally Flocks, who founded PEDS, thought the problem was dumb drivers. Hence our full name, Pedestrians Educating Drivers on Safety.

We quickly outgrew that, as bad road design breeds bad driving. Put differently, teaching drivers who has the right of way is just the tip of the iceberg. Even more important: teaching transportation professionals how to design streets for pedestrians.


Our programs use the Three E’s of pedestrian safety: education, enforcement and engineering.


Thanks to your support, we’ve become a strong voice for walkers throughout the region and state. We’High-visibility crosswalk & median islandve also provided the expertise and encouragement needed to inspire pedestrian-friendly policies.

Your generosity has inspired many changes people in Georgia now take for granted. High-visibility crosswalks, in-street crosswalk signs and median refuge islands are just a few examples.

Other much-needed changes include:

  1. Workshops and toolkits that have helped transportation professionals choose safe and cost-effective crossing treatments
  2. Innovative and effective safety treatments, including high-visibility crosswalks,
    in-street crosswalk signs, hybrid pedestrian beacons, red light cameras,
    median refuge islands and midblock crossings.
  3. Increased funding for sidewalks and crosswalk improvements
  4. Online tools that make it easy for people to report pedestrian hazards
  5. More drivers stopping for pedestrians at crosswalks

By partnering with neighborhood associations and others, we’ve also engaged  8,000 households in SLOW DOWN yard sign campaigns. And perhaps most important, we provide a voice to people who rarely participate in transportation planning meetings.

As pedestrian advocates, we focus on both the bad and the good.  We encourage transportation engineers to transform roads designed for cars only into places less deadly to people on foot. And with help from you and others, we work to make good places great.

Your support makes advocacy happen.

You — every one of you –  is making a difference.  Your contributions sustain our efforts to make the Atlanta region a place where pedestrians can thrive.